Creative Problem Solver
I’m a skilled problem-solver with a passion for innovation and human-centered design. I collaborate closely with teams to create impactful digital experiences that optimize user journeys and drive results.
I specialize in analyzing user behavior to identify opportunities for improvement and implementing strategies to enhance usability and satisfaction. I develop and execute digital strategies to achieve business objectives, including campaign management, product launches, A/B testing, and ongoing program optimization.
I also create governance frameworks, standards, and technical specifications for website marketing strategies. I ensure content quality and code efficiency through rigorous testing and analysis. By leveraging data analytics, I measure performance, identify trends, and inform data-driven decisions.
In my free time, I volunteer at organizations that help build resilience in vulnerable underserved communities, and especially those that are disproportionately impacted by climate change.
