I’m passionate about the users’ experience and believe in the power of human-centered design that can do good for both the planet and business. I love the whole design process and developing well-rounded marketing approaches. I enjoy thinking through big picture strategy and collaborating with teams to refine strategies.

Areas of Expertise

Front-End Design & Development
Digital, Print & Graphic Design
Project Management
Integrated Marketing
Google Analytics (Certified)
Google Ads Search (Certified)
Campaign Management

Technical Skills

Sketching / Wireframing
Adobe Creative Suite
Office (Word, Excel, PowerPoint)
Litmus / Browserstack
InVision / Figma
HTML / CSS / Javascript
GitHub / Bootstrap / React
WordPress / CMS
Google Analytics (Certified)
Usage Analytics
Social Media Analytics


Bachelor of Science (BS),
Associate of Arts & Business (AAB),
Graphic Design
Associate of Arts & Business (AAB),
Digital Publishing

Professional Experience

Senior Website Manager

Alma (Remote) | January 2023 – Present

Collaborate and execute website experiences for campaigns, product initiatives, A/B tests, and continuous programs.

  • Analyze the user journey and create, refine, and implement strategies for optimization and experimenting with the website, with a focus on driving efficiency from landing pages to UI enhancements.
  • Manage all aspects of the marketing website, external vendors and contractors, SEO, web strategy, and tech integrations.
  • Develop and establish robust quality assurance processes, governance systems, standards, technical requirements for website strategies.

Website Manager

Persado (Remote) | January 2022 – January 2023

Own the end-to-end optimization, innovation and development of the company’s website.

  • Identify and monitor technical issues, recommend fixes and drive to implementation.
  • Manage external development agency for site migration, CMS rebuild, and website redesign.
  • Plan and manage website growth experiments; used web design experience to enhance, test page layout and content configurations.
  • Track all aspects of technical SEO, Google Analytics, Tag Manager, and competitor analysis.
  • Conduct Google Analytics and Tag Manager audit to establish a GA4 migration plan.
  • Implement GA4 and manage the transition of older UA properties to GA4.

Website Manager & Front-End Developer

GrowthPoint, Inc. (Remote) | January 2011 – December 2021

Developed landing pages, email templates, and components using HTML, CSS, Javascript, and modern tooling in custom-built frameworks optimized for the customer’s use cases.

  • Collaborated with content strategists, backend and app developers to design, build, test, and improve web products.
  • Produced low- to high-fidelity wireframes or prototypes in tight development cycles with a focus on UX, responsive, mobile-first design principles.
  • Managed all aspects of 5 company websites including design, development, content management, and operational technical issues.

Supervised marketing, graphic design, and production for digital and print.

  • Implemented PPC, social media, and email campaigns for multiple audiences.
  • Led and managed Google Adwords, search engine marketing, campaign management, Google analytics integration, and SEO strategy and execution.
  • Established and set company visual branding standards for all external marketing as well as customer-facing design/branding.

Website Marketing Manager & Design Volunteer

Maasai Girls Rescue Center + ecoVillage | January 2019 – Present

Created impactful campaigns and visual communications that expressed the importance of biodiversity, agriculture technologies, and food security for people living in areas with extreme climate conditions.

  • Implemented sector-specific content and personalized tactics in email campaigns to dramatically boost open and response rates.
  • Supervised SEO team and provided client management, strategy development, and technology implementation counsel.
  • Led the responsive redesign of the organization’s website resulting in an increase of online donations by 486.74% within the first year.
  • Established new social media team including content developers, storytellers, and media technicians that grew the organization’s web presence and brand awareness by 34%.
  • Worked with organizations that build resilience in the vulnerable communities that are disproportionately impacted by climate change.

Marketing Manager & Graphic Designer

Penton Media | March 2008 – January 2011

Managed the marketing and media campaigns for six national business-tobusiness (B2B) trade publications.

  • Led the creative development and execution of marketing campaigns
  • Conducted A/B testing, data analysis, and gathered user feedback for data-driven designs that resulted in a 15% uptick in quarterly readership.
  • Strategized and managed social media marketing campaigns that led to a 63% increase in brand engagement.
  • Received American InHouse Design Award for Creative Excellence.