How I Work
I’m passionate about the users’ experience and believe in the power of human-centered design that can do good for both the planet and business.

RESEARCH
Understand the problem. Anaylze the competitive landscape and identify strategic opportunities. Define design goals and requirements.

DESIGN
Blend effective interfaces, smart interactions, and consistent visual lanaguage into a design that captivates the target audience.

BUILD
Draft design to code plan. Consider the edge cases. Move that image 3 pixels to the right. Fill the gap between functional and engaging.

REFINE
Test prototypes against actual problems. Combine experience with gut intuition. Repeat and improve in pursuit of the right solution.