Project Description
A demand generation campaign for B2B water wastewater industry that provided educational material in the form of a resource hub for engineers, project managers, and directors specific to that industry.
Key Results
Client was delighted with the impressive conversion and retention rates of this design.
The following summarizes the process and activities that I’ve planned and executed.
Discover
Stakeholder interviews
Benchmark analysis
Define
Campaign lifecycle
Requirements
Brainstorming
Personas
Develop
Use cases
Sketching
Workflows
Mockups
Deliver & Design
Prototyping
Usability testing
Build
Deploy
The objectives of my research were to identify: what the business and user goals were, what worked and not worked in the past, the different activities that should be implemented to deliver a consistant funnel experience for prospects.
Design based on information gathered:
- Address prospects at varying stages of the funnel
- Organize, structure, and label content in an effective and sustainable way
- Meet business requirements and development needs
- Responsive, mobile-first approach
- Bookmark page feature
- vLookup feature on log in page
UI elements:
- Accessibility
- Tabs with indicators
- Call to Action buttons
- Modal registration form with validation
- Bookmark and Log in components
