I help B2B and SaaS companies turn their websites into primary engines for growth — aligning SEO, content strategy, UX, and conversion optimization into a single, measurable system.

With 15+ years of experience spanning web technology, brand strategy, and digital marketing, I specialize in bridging the gap between product, brand, and engineering teams. My work has produced an average 60% increase in organic traffic and 35% improvement in conversion rates across client engagements, including 5+ enterprise site migrations executed with zero downtime.

My approach is holistic by design. I don’t treat SEO as a traffic tactic or CRO as a bolt-on — I treat your website as a living business asset that should be improving every month. In 2026, that also means building for Answer Engine Optimization (AEO): structuring content so AI systems like Google AI Overviews, ChatGPT, and Perplexity can accurately surface and cite it alongside traditional search results.

I’ve worked with organizations ranging from global nonprofits to B2B SaaS platforms, and I hold a marketing degree from Franklin University of Ohio with additional study in visual communications and graphic design from Cuyahoga Community College.

Beyond the work

When I’m not deep in a client’s analytics dashboard, you’ll find me hiking, camping, or kayaking around Washington State with my dog. I also actively support community organizations focused on building resilience in vulnerable communities.

If you believe your website should be your company’s most productive team member, let’s connect →