Professional Experience

Senior Website Manager

Alma (Remote) | January 2023 – Present

Focused on user experience and data-driven decision making. Proven track record of building a high-performing team, launching successful digital initiatives, and optimizing website performance to drive conversions and organic traffic.

• User-centric optimization: Analyze user behavior to identify opportunities for improvement, design and implement A/B tests, and refine website experiences to enhance conversion rates and overall user satisfaction.
• Conversion rate optimization: Develop and implement CRO tactics, such as personalization and multivariate testing, to enhance user engagement and drive lead generation.
• Strategic partnerships: Collaborate with cross-functional teams, external vendors, and contractors to ensure seamless execution of digital initiatives.
• Technical proficiency: Possess a strong understanding of web technologies and SEO best practices to optimize website performance and drive organic traffic.
• Team leadership: Build and mentor high-performing teams, fostering a culture of innovation and continuous improvement.
• Data-driven decision making: Leverage data analytics to inform strategic decisions and measure the impact of digital initiatives.

Website Marketing Manager & Design Volunteer

Maasai Girls Rescue Center + ecoVillage | January 2019 – Present

Created impactful campaigns and visual communications that expressed the importance of biodiversity, agriculture technologies, and food security for people living in areas with extreme climate conditions.

• Implemented sector-specific content and personalized tactics in email campaigns to dramatically boost open and response rates.
• Supervised SEO team and provided client management, strategy development, and technology implementation counsel.
• Led the responsive redesign of the organization’s website resulting in an increase of online donations by 486.74% within the first year.
• Established new social media team including content developers, storytellers, and media technicians that grew the organization’s web presence and brand awareness by 34%.
• Worked with organizations that build resilience in the vulnerable communities that are disproportionately impacted by climate change.

Past Experience

Website Manager

Persado (Remote) | January 2022 – January 2023

Own the end-to-end optimization, innovation and development of the company’s website.

• Identify and monitor technical issues, recommend fixes and drive to implementation.
• Manage external development agency for site migration, CMS rebuild, and website redesign.
• Plan and manage website growth experiments; used web design experience to enhance, test page layout and content configurations.
• Track all aspects of technical SEO, Google Analytics, Tag Manager, and competitor analysis.
  Conduct Google Analytics and Tag Manager audit to establish a GA4 migration plan.
• Implement GA4 and manage the transition of older UA properties to GA4.

Website Manager & Front-End Developer

GrowthPoint, Inc. (Remote) | January 2011 – December 2021

Developed landing pages, email templates, and components using HTML, CSS, Javascript, and modern tooling in custom-built frameworks optimized for the customer’s use cases.

• Collaborated with content strategists, backend and app developers to design, build, test, and improve web products.
• Produced low- to high-fidelity wireframes or prototypes in tight development cycles with a focus on UX, responsive, mobile-first design principles.
• Managed all aspects of 5 company websites including design, development, content management, and operational technical issues.

Supervised marketing, graphic design, and production for digital and print.

• Implemented PPC, social media, and email campaigns for multiple audiences.
• Led and managed Google Adwords, search engine marketing, campaign management, Google analytics integration, and SEO strategy and execution.
• Established and set company visual branding standards for all external marketing as well as customer-facing design/branding.

Marketing Manager & Graphic Designer

Penton Media | March 2008 – January 2011

Managed the marketing and media campaigns for six national business-tobusiness (B2B) trade publications.

• Led the creative development and execution of marketing campaigns
• Conducted A/B testing, data analysis, and gathered user feedback for data-driven designs that resulted in a 15% uptick in quarterly readership.
• Strategized and managed social media marketing campaigns that led to a 63% increase in brand engagement.
• Received American InHouse Design Award for Creative Excellence.