About: Electrical Engineering Resource is a content-based microsite that focuses on specific services, products, and case studies for a vertical market.
Challenge:
Amplfy engagement and thought leadership for a vertical market that will enhance users’ experience allowing engineers to locate product specifications, training and installation resources, product and application manuals for electrification business unit.
Key Results:
Avg. Time on Site (2:21): +18.52%
Engagement: +89.91%
Site Usage: +300%
Return Users (MOM): +25%
Fun fact: Through discovery, we learned that the site is being used by educators as a teaching tool!
The following summarizes the process and activities that I’ve planned and executed.
Discover
Stakeholder interviews
Competitve research
Keyword research
Define
Insights evaluation
Requirements
Brainstorming
Personas
Develop
Use cases
Content strategy
Sketching
Mock ups
Design & Measure
Prototyping
Build
Usability testing
Google Analytics
Usage analytics
Discover & Define
The objectives of my research were to identify: what the business and user goals were, what worked and not worked on the brand’s global site, the different activities that should be implemented to deliver a consistant experience for the readers.
- Address the product specification requirements for engineers
- Organize, structure, and label content in an effective and sustainable way
- Meet business requirements and development needs
- Responsive, mobile-first approach
Develop
I compiled all data, objectives, and personas into a Powerpoint presentation, then met with stakeholders and account managers where I helped them:
- Create use cases and content strategy
- Extract requirements from use cases and noted themGroup notes by user tasks
- Sketch a page structure and prioritized content blocks (mobile first)
- As a result, I created a mock up of an agreed and feasible solution
Design & Measure
After a design review and few iterations, I built the design on WordPress based on usability testing insights and content strategy. In addition, I integrate Google analytics and site performance measuring tools.